Launch & Rebrand

Launch Strong. Make an Impression That Lasts.

Opening a new pharmacy, taking over an existing practice, or rebranding a business you have built? The way you launch defines how your community perceives you from day one. Purple Dot handles every part of it — brand, digital, community, and communications.

Who This Is Built For

Three Situations. One Team That Handles All of It.

Whether you are opening for the first time, changing ownership, or breathing new life into an existing brand — these moments require more than a new logo. They require a full coordinated launch.

New Business

Grand Opening Package

You are opening a new pharmacy, practice, or clinic and want to launch with a brand that immediately commands trust in your community. We build everything from the ground up and manage your entire launch.

From $3,500
Custom quote based on scope
Request a Quote
Existing Business

Full Rebrand Package

Your business has evolved and your brand no longer reflects where you are. We rebuild your identity, update every digital touchpoint, and reintroduce you to your community with intention.

From $4,500
Custom quote based on scope
Request a Quote
Ownership Change

New Ownership Launch

Taking over an established pharmacy or practice? You need to reassure existing patients, attract new ones, and make it clear that something better has arrived — without disrupting what was already working.

From $3,500
Custom quote based on scope
Request a Quote
What’s Included

Everything You Need to Launch. Nothing You Have to Hunt Down Yourself.

Every package is scoped and priced based on your specific situation. Here is what a full launch engagement typically covers.

Core Deliverables

Final scope is determined during your consultation. Not every project requires everything below — we build what you actually need.

Brand Identity System
Logo suite, brand colors, typography, and a messaging framework delivered as a complete brand guidelines document.
Website Design & Build
Mobile-ready, SEO-optimized website with contact forms and analytics setup. Built to convert visitors from day one.
Google Business Profile Setup
Full setup, verification, optimization, and first 30 days of active management so patients can find you immediately.
Social Media Profile Setup
Instagram, Facebook, and any relevant platforms — fully branded, optimized, and loaded with launch content.
Launch Content Package
10 branded social posts, a launch announcement email, and captions ready to go on opening day.
EDDM Direct Mail Campaign
Branded postcards designed, printed, and mailed to every address in your target zip codes. No mailing list needed.
Press Release
Written, formatted, and distributed to local media and relevant community outlets — establishing credibility from your first day.
30-Day Post-Launch Support
Social media management, review monitoring, and performance check-in for the first 30 days after you open.
How It Works

From Contract to Grand Opening in 4 Weeks.

We move fast and we stay organized. Here is a typical launch timeline from the moment you sign on with Purple Dot.

1
Week 1
Kickoff & Brand
Consultation, brand discovery session, logo and identity system built and delivered for approval.
2
Week 2
Digital Setup
Website built, GBP verified and optimized, social profiles created and branded, email setup complete.
3
Week 3
Content & Print
Launch content created, EDDM mailer designed and submitted, press release written and distributed.
4
Week 4
Launch Day
Everything goes live, social posts scheduled, community outreach executed. You open with a full brand behind you.

Every Launch Is Different. Every Quote Is Custom.

Tell us about your opening and we will put together a detailed scope and price within 48 hours — no commitment required.

Starting From $3,500
Final price based on scope of services, location, and timeline
Request Your Custom Quote

646-780-9106 · purpledotmc@gmail.com