SEO & GEO Optimization

Get Found on Google. Show Up on AI.

Search has changed. It is no longer just Google. When someone asks ChatGPT, Perplexity, or Google AI Overviews for a recommendation — your business needs to be the answer. Justin Torres leads our SEO and GEO practice so your business ranks where people are actually searching.

Two Disciplines. One Strategy.

Most Businesses Only Optimize for Half of How People Search.

Traditional SEO gets you on Google. GEO gets you into AI-generated answers. You need both — and most agencies are only doing one.

Traditional Search

Search Engine Optimization

Optimizing your website, content, and online presence to rank highly in Google and Bing search results. The foundation of online visibility — still essential, still where the majority of search traffic lives.

Google Search Google Maps Bing Local Pack
Generative Engine Optimization

GEO — The New Frontier

Optimizing your digital presence specifically to appear in AI-generated answers. When someone asks an AI assistant for a recommendation, GEO is what puts your business in that answer instead of your competitor's.

ChatGPT Perplexity Google AI Overviews Gemini Copilot

Local Visibility That Converts

When someone in your area searches for what you offer, we make sure your business is what they find first — on the map, in the results, and in the AI answer.

Healthcare Search Expertise

Healthcare searches have unique intent — patients are looking for trust, proximity, and credibility. We understand what they are searching for and how to make your practice the answer.

Measurable. Reportable. Real.

Every engagement includes ranking reports, traffic analysis, and visibility tracking. You see exactly what is moving and what is driving it — every single month.

SEO/GEO Plans

Choose the Level That Fits Where You Are Right Now.

Every plan is built around one goal — making sure your business shows up when the right people are searching. Start with an audit or go straight to ongoing growth.

Foundation
Local Growth
$799/mo

For businesses ready to build serious local search visibility on Google and start appearing in AI-generated recommendations.

  • Full local SEO setup and optimization
  • Google Business Profile optimization
  • On-page SEO — titles, meta, headers, content structure
  • GEO content structuring for AI platforms
  • Citation building and cleanup (10/mo)
  • Monthly ranking and visibility report
  • Keyword tracking — 25 terms
Get Started
Enterprise
Market Leader
Custom

For multi-location healthcare businesses, growing practices, and brands ready to own their market on every platform.

  • Everything in Authority — plus
  • Multi-location SEO management
  • Full AI platform presence strategy
  • 4+ blog posts per month
  • Digital PR and media mentions
  • Unlimited keyword tracking
  • Weekly executive reporting
  • Direct access to Justin
Request a Quote
Not Ready for Monthly? Start Here.

SEO/GEO Audit

$399

One-time — delivered within 7 business days — fee credited toward any monthly plan

Justin conducts a complete audit of your search visibility on Google and AI platforms. You receive a ranked list of opportunities, a competitor breakdown, and a clear action plan — whether you engage us going forward or not.

Get Your SEO/GEO Audit — $399
Meet the Specialist

Search Has Changed. Justin Has Been Ahead of It.

Justin Torres — SEO & GEO Specialist, Purple Dot Marketing
Purple Dot SEO & GEO Division

Justin Torres

SEO & GEO Specialist  ·  Purple Dot Marketing

Justin has spent years studying and executing search strategy — including the emerging discipline of Generative Engine Optimization, optimizing content to appear inside AI-generated answers. He has seen results across industries and brings that expertise directly to Purple Dot clients. While most agencies are still catching up to how search works today, Justin is already building for where it is going next.

Ready to Get Found?

Your Competitors Are Already Investing in Search. Don’t Let Them Win.

Start with a one-time audit and see exactly where you stand. Or book a free consultation and we will put together a plan built specifically for your business.